Shakira's tourism impact: her tour mobilizes thousands and transforms cities

This week, Mexico City burst into color and pulsed with energy as Shakira lit up the stage for the first of seven electrifying concerts in the capital. Fresh off her triumphant shows in Brazil and her native Colombia, the global pop sensation arrived in Mexico to a wave of excitement and heartfelt anticipation. The GNP Stadium transformed into a sea of fans, where Shakira delivered a powerhouse performance—blending hits from her latest album with the beloved classics that have made her a music icon for decades.

Shakira has embarked on the largest and most impressive tour of her career — Shakira shared her excitement after her first concerts in Mexico City.

Shakira’s concerts are nothing short of spectacular—pulling out all the stops with dazzling choreography, top-tier production, and unforgettable fashion. Style plays a starring role in her shows, and no one understands this better than Shakira herself. From shimmering Versace ensembles to bespoke Tiffany & Co. jewelry, she knows how to command the stage with every detail. Her recent stop in Mexico was no different. Embracing the local flair, she wowed the crowd with a stunning piece by Monterrey’s own designer, Vero Solís—proving once again that fashion is part of the magic.

Shakira Wows in Mexican-Inspired Look by Designer Vero Solís

In a heartfelt tribute to her deep admiration for Mexico, Shakira lit up the stage with powerful cultural symbolism. One of the night’s most memorable highlights came when the Colombian superstar performed her iconic hit “Ciega, Sordomuda”—but with a vibrant mariachi twist that thrilled the audience. Elevating the moment even further, Shakira graced the stage in a dazzling Western-inspired ensemble created by renowned Mexican designer Vero Solís. Her look featured a striking golden jacket paired perfectly with a matching cowboy hat, blending tradition and glamour in true Shakira style.

Shakira performs onstage during Shakira: Las Mujeres Ya No Lloran World Tour at Roberto Melendez Metropolitan Stadium on February 20, 2025 in Barranquilla, Colombia. — Shakira took the stage to sing “Ciega, Sordomuda” wearing a look featuring pieces designed by Vero Solís.

Both pieces of the ensemble dazzled in a metallic gold finish, staying true to the bold color palette the singer is known for on stage. The design was further elevated with striking brass heart motifs—an homage to the traditional “Milagritos” craftsmanship, a cherished symbol in Mexican culture. But the connection between the Monterrey-born designer and the Colombian superstar didn’t stop at the outfit. The designer later took to social media to share a photo of Shakira proudly wearing one of her brand’s signature t-shirts, emblazoned with the phrase “Mexicana de corazón” (“Mexican at heart”), cementing a stylish and heartfelt cultural bond.

Shakira shared a photo with a shirt that read "Mexican at heart" — Shakira shared a photo posing in a t-shirt designed by Vero Solís.

Josefina, the visionary brand helmed by designer Vero Solís, stands out for its daring and imaginative fashion. Known for its bold fusion of Mexican heritage and pop culture, the label delivers statement pieces that are as rebellious as they are artistic. Through vibrant colors, striking prints, and playful elements like charms, Josefina reinvents global trends with a distinctly Mexican soul—a signature style that has clearly enchanted Colombian superstar [Name, if you’d like it included].

“My beautiful Mexico, the first of seven unforgettable nights—and it’s already been incredible! Together, we’re making history and shattering records with these seven back-to-back concerts in Mexico City,” the singer shared with excitement.